PR Unlocked: An Inside Look

Hey there! Cancel culture is something we've been hearing a lot about lately on social media. It's when public figures or brands face repercussions for their past actions or statements. As PR professionals, we need to be mindful of this trend and understand how to use social media strategically. It's crucial to weigh the pros and cons before diving into a campaign to avoid any unwanted consequences. Read more- "Is social media cancel culture effective?" Advantages of social media for PR professionals in the context of cancel culture As a fellow digital citizen, I'm sure you've come across the term "cancel culture" at least once. It's a hot topic in the world of social media, and it's changing the way public relations (PR) professionals work. Here are some advantages of social media that PR professionals can use in the face of cancel culture: ·          Firstly , social media provides a platform for PR professionals to manage crises eff...

  Gender-based violence (GBV) is a pervasive problem that affects millions of people around the world , and as public relations professionals, we have a crucial role to play in raising awareness and advocating for change. In today's digital age, social media is a powerful tool that allows us to connect with a broad audience and bring about social change. However, with great power comes great responsibility, and there are a few things to consider before diving into using social media to address GBV.  Watch this video "Gender Based Violence Awareness" Advantages of Social Media Social media is a powerful tool that allows public relations professionals to reach a diverse audience in real-time without breaking the bank. It enables us to develop and share messages quickly, efficiently, and cost-effectively. Plus, social media platforms like Twitter and Facebook provide instant feedback, so we can respond to conversations about gender-based violence as they unfold. By usi...